YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service. It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube.

YouTube Stories

The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. Please log in to access the content. You can check your students’ results at any time. In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program.

YouTube Spaces (2012–

In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.
The decision of Alphabet to bring back YouTube creators who engaged in misinformation was criticized for prioritizing “free expression” over “facts”. On YouTube, this will be based on factors such as searches and video history, and the age of the account. As of December 2024update the Playables catalog has over 130 games in various genres, including trivia, action and sports. In December 2024, YouTube began testing a new multiplayer feature for that service, supporting multiplayer functionality across desktop and mobile devices. Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers. In late October 2023, YouTube began cracking down on the use of ad blockers on the platform.
YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. YouTube has an estimated 14.8 billion videos with about 4% of those never having a view. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election. On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI.

• Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.
• Karim said the inspiration for YouTube came from the Super Bowl XXXVIII halftime show controversy when Janet Jackson’s breast was briefly exposed by Justin Timberlake during the halftime show.
• Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.
• Provide guidance to your students together with colleagues in your school.
• YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization.

You can find your YouTube Recap either in the YouTube mobile app or by using a computer. You can also uninstall and reinstall the YouTube app. Try closing the YouTube app or rebooting your device.
In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and “a growing body of journalistic evidence” suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was “fraught with a bias towards sensationalism”.

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Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with “restricted mode”. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games.

Share your YouTube Recap

• Depending on the settings chosen by your teacher, other students may be involved in the evaluation process.
• Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers.
• This may allow you to see, evaluate and comment on all the submissions from the other students.
• When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found.
• In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.
• In response to EU officials requesting that such services reduce bandwidth to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix said they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU’s request.

Other functions of Google Play Movies & TV were integrated into the Google TV service. First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. YouTube Premium (formerly Music Key and YouTube Red) is YouTube’s premium subscription service. In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.
In December 2024, YouTube introduced new guidelines prohibiting videos with clickbait titles to enhance content quality and combat misinformation. Around the same time, YouTube started using server-side ad injection, which allows the platform to inject the ads directly into the video, instead of having the ad as a separate file which can be blocked. Most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site. That year, the company simplified its interface to increase the time users would spend on the site. Google’s acquisition launched newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.
The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. On April 6, 2017, YouTube announced that to “ensure revenue only flows to creators who are playing by the rules”, it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for the uploader. The platform was tested in India and later expanded to other countries, including the United States in March 2021, with videos allowed up to 1 minute long.

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In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution. In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted.

In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February justbit casino 2020 as part of Alphabet’s 2019 financial report.
In some countries, YouTube is blocked for more limited periods of time, such as during periods of unrest, the run-up to an election, or in response to upcoming political anniversaries. As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws. Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction. In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform. Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets.
In December 2024, YouTube added the functionality of automatic language dubbing, which uses AI to produce translations of videos into different languages. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. YouTube Movies & TV is a video on demand (VOD) service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks. On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube.